The Founding
Benchmark Collaborative
100 revenue leaders building the benchmark dataset that does not exist yet. Lifetime access. No cost.
5 assessments about 5 min each Free Instant results
Every revenue team wants to know how they compare.
The data to answer that question does not exist in a structured, cross-functional format. Industry reports aggregate at the wrong level. Vendor data is biased toward their own product categories.
Nobody is measuring Sales, Marketing, CS, CRO, and Implementation operations with the same framework, across the same cohort, over time.
A data partnership, not a product launch.
The Founding Benchmark Collaborative is the first 100 practitioners to complete Designate's revenue assessment suite. Each assessment scores a revenue function across core operational dimensions. Your scores become part of an anonymized, aggregated benchmark dataset that grows with every new member.
You contribute structured assessments. Designate contributes the aggregation and analysis infrastructure. The dataset compounds for everyone.
See exactly where you stand.
Your scores compared against the cohort. Dimension by dimension. The gaps become visible.
Lifetime benchmark access.
Your scores compared against companies your size, your industry, your growth stage. Updated quarterly. Founding members never pay for this.
Every new assessment ships to Founding members before anyone else.
Four times per year, see how your function stacks up against the growing dataset.
Permanent profile designation. Cannot be purchased after the Collaborative closes.
Shape what gets measured. This channel closes when the Collaborative fills.
Complete the assessments. That is it.
Start with any one assessment. Each takes about 5 minutes. Complete all five to unlock full Collaborative benefits: lifetime benchmark access, badge, quarterly reports, and input into assessment design.
Your data is anonymized and aggregated. No individual company data is ever published. Minimum segment size of five companies before any benchmark appears.
No cost. No contract.
100 spots. 90-day window.
When the Collaborative fills or the window closes, founding membership is permanent. Future users access benchmarks through paid tiers.
There is no catch. We need the data to build benchmarks. You get the benchmarks. Both sides win from the same action.
Your assessment data, aggregated with 99 others, creates benchmarks neither side can build alone. That data is what we need. Charging you would slow down the one thing that matters: filling the dataset.
Each assessment takes about 5 minutes. Start with one. Complete the rest at your own pace within 90 days.
Nobody sees your individual data. All benchmarks are anonymized and aggregated. No segment is published with fewer than five companies. Your company name never appears in any benchmark output.
Start with one. Each assessment stands alone and gives you scored results immediately. To unlock full Collaborative benefits, complete all five within 90 days.
You probably do. The benchmarks show you how your problems compare to companies at your stage. Knowing your pipeline conversion is low is different from knowing it is 40% below median for your cohort.