The Founding
Benchmark Collaborative
100 revenue leaders building the benchmark dataset that does not exist yet. Lifetime access. No cost.
5 lenses about 10 min each Free 90-day window
Choose your lens. Start now.
Each lens scores one revenue function across its core operational dimensions. Start with the one closest to your role. Complete more to unlock full benchmark comparisons.
Not sure which to start with?
Revenue leaders make system decisions without external reference.
You know what's normal inside your walls. Whether that's strong or broken compared to peers is usually a guess.
The data to answer that question does not exist in a structured, cross-functional format. Industry reports aggregate at the wrong level. Vendor data is biased toward their own product categories.
Nobody is measuring Sales, Marketing, CS, Revenue Alignment, and Implementation operations with the same framework, across the same cohort, over time.
A data partnership, not a product launch.
The Founding Benchmark Collaborative is the first 100 practitioners to complete Designate's revenue lens suite. Each lens scores a revenue function across core operational dimensions. Your scores become part of an anonymized, aggregated benchmark dataset that grows with every new member.
You contribute lens data. Designate contributes the aggregation and analysis infrastructure. The dataset compounds for everyone.
See exactly where you stand.
Your scores compared against the cohort. Dimension by dimension. The gaps become visible.
Illustrative. Your peer comparison appears after completing a lens.
Lifetime benchmark access.
Your scores compared against companies your size, your industry, your growth stage. Updated quarterly. Founding members never pay for this.
Every new lens ships to Founding members before anyone else.
Four times per year, see how your function stacks up against the growing dataset.
Permanent profile designation. Cannot be purchased after the Collaborative closes.
Shape what gets measured. This channel closes when the Collaborative fills.
100 founding operators.
90-day window. No cost.
After the founding window closes, benchmark access moves to a paid subscription tier. Founding members get it free for life. That window is 90 days.
There is no catch. We need the data to build benchmarks. You get the benchmarks. Both sides win from the same action.
Your lens data, aggregated with 99 others, creates benchmarks neither side can build alone. That data is what we need. Charging you would slow down the one thing that matters: filling the dataset.
Each lens takes about 10 minutes. Start with one. Complete the rest at your own pace within 90 days.
Nobody sees your individual data. All benchmarks are anonymized and aggregated. No segment is published with fewer than five companies. Your company name never appears in any benchmark output.
Start with one. Each lens stands alone and gives you scored results immediately. To unlock full Collaborative benefits, complete all five within 90 days.
You probably do. The benchmarks show you how your problems compare to companies at your stage. Knowing your pipeline conversion is low is different from knowing exactly where it sits relative to peers running the same motion.